Netflix - Obsession Sex Shop

To launch Netflix’s new erotic thriller Obsession we created an immersive Soho sex shop where secrets were the only currency. 

We worked with Coco de Mer to curate a range of sex toys, from vibrating cock rings to bejewelled nipple tassels, each one only purchasable in exchange for a secret. 

Each product was raunchily tied up in bespoke bondage packaging, inspired by the BDSM sex scenes in the show.

We even created a bondage knot font which we used to reveal people’s darkest secrets online and on social. 

The shop sold out in 48 hours and 3000 people left with a smile and a dildo.

- Won Gold & Silver at Creative Circle, Finalist at Campaign Big -